Jack Daniel's × Omar Epps
Jack Daniel's · 2018
Album release promotional content for T.I.'s Dime Trap — a commercial music video production built to drive album awareness and cultural conversation.
The Challenge
Create promotional content that matched the stature of a major hip-hop artist's studio album launch while feeling authentic to T.I.'s brand identity.
The Approach
Cinematic visual approach with intentional color palette and controlled lighting — treating the music promo as a brand commercial, not just a marketing asset.
The Result
High-impact promotional content supporting the Dime Trap album rollout campaign.
