Detroit Lions: Da'Shawn Hand
Detroit Lions / NFL · 2018
Exclusive behind-the-scenes brand content for Jack Daniel's Gentleman Jack featuring actor Omar Epps — a cinematic brand story built around craft, character, and culture.
The Challenge
Represent a global spirits brand with authenticity and premium production quality while capturing genuine moments with a major celebrity talent.
The Approach
Documentary-style production with intentional cinematic framing — letting the conversation and environment carry the brand story rather than scripted messaging.
The Result
A brand film that elevated Jack Daniel's Gentleman Jack positioning within the entertainment and culture space.
