Jack Daniel's × Omar Epps
Jack Daniel's · 2018
Brand event coverage for a Spotify live experience featuring Ne-Yo — capturing the intersection of streaming culture, live music, and brand activation at its best.
The Challenge
Produce content that represented both Spotify's brand identity and Ne-Yo's artistic stature — a dual-brand story told through a single event.
The Approach
Event documentary approach with attention to both brand moments and authentic performance energy — editorial coverage that works for the brand and the artist.
The Result
Brand event content delivered for Spotify's digital and social distribution channels.
